Online Branding &Online Marketing Strategy

The Business Model Canvas is a strategic management tool that visually outlines the key components of a business.   The canvas includes nine building blocks:

1. Customer Segments 
2. Value Propositions  
3. Channels  
4. Customer Relationships  
5. Revenue Streams  
6. Key Resources  
7. Key Activities  
8. Key Partnerships  
9. Cost Structure  

Marketing Cougar provides a clear overview of a business model and helps with planning, innovation, and strategy.

Being seen in marketing is important because it increases brand visibility, awareness, and recognition. When your target audience notices your brand, it builds trust and familiarity, making them more likely to choose your products or services over competitors. Visibility also helps in attracting new customers, reinforcing brand messaging, and creating top-of-mind awareness. Ultimately, Marketing Cougar boosts your chances of generating leads, sales, and long-term loyalty.

Marketing Cougar believes that brand building is all about consistent efforts to create a strong, recognizable, and positive perception of your brand among your target audience. Key elements include:

1. Clear Brand Identity  
2. Consistent Messaging  
3. Quality Offerings     
4. Engagement and Relationship — Connecting with customers emotionally.
5. Brand Awareness     
6. Reputation Management — Maintaining trust and positive perception.

Overall, it’s about shaping how consumers see and feel about your brand over time.